At Klowt, we’re lucky to have a team of people who can proofread content and bounce ideas off. But if you’re building your personal brand alone, it can be hard to depend on yourself to do it all.
This is where AI comes in.
Our copywriters at Klowt have been experimenting with ChatGPT for months to figure out where this tool can make workflows more efficient while keeping the content as engaging and human-centric as possible.
2 ways it’s helped us a lot is with:
1) Ideation
2) Editing
For this blog, let’s focus on editing.
Here’s our step-by-step guide to effectively using ChatGPT as your personal editor:
1. Cut the Fluff
One of the quickest ways to lose your audience is through long-winded content. Clear and concise posts always perform better. According to the Nielsen Norman Group, users typically read only 20–28% of words on a page – so every word counts.
Actionable Tip: Prompt ChatGPT explicitly with, “Make this LinkedIn post concise without losing impact.” This ensures your content remains clear, impactful, and engaging.
2. Ensure Every Sentence Adds Value
Each sentence in your content should serve a clear purpose – whether adding personality, credibility, clarity, or tangible insights. HubSpot reports that concise and purpose-driven posts perform up to 40% better in audience engagement metrics.
Actionable Tip: Use this prompt with ChatGPT: “Highlight sentences that don’t add value, clarity, or personality.”
You can also ask yourself these key questions for every sentence:
- Does this humanise my content?
- Does it add personality or credibility?
- Is it reinforced with tangible elements (stats, quotes, anecdotes)?
If the answer is no, remove it.
3. Align with Your Audience
Understanding and addressing your specific audience is crucial. LinkedIn’s research indicates that content tailored to clear audience segments experiences significantly higher engagement.
Actionable Tip: Provide ChatGPT with a clear description of your target audience, then prompt: “Does this clearly speak to [your audience description]? Suggest improvements.” This ensures your message resonates precisely with those you aim to engage.
Other Warnings When Using ChatGPT For Copy
ChatGPT and similar AI tools can slip into generic or vague language if not properly guided.
Watch out for these telltale signs:
- Generic or repetitive phrasing → ChatGPT is lazy. It wants to spit out the content as fast as possible with as little thinking as possible. So, don’t get tricked by the polished writing – make sure it’s not generic)
- Vague, unspecific language → AI loves short sentences like “No noise. Just Presence”. It sounds good but it adds nothing. Beware.
- Lack of concrete examples or precise numbers → Note phrases like “many customers” or “various benefits” and ask it to give you specifics. It makes for much stronger content.
According to Content Marketing Institute, highly specific and authentic content generates up to 68% more audience trust and engagement compared to generic messaging.
Bonus Tip: Proofread for Personality
Even the most advanced AI can miss nuances that make your content uniquely human. Before publishing, take a few minutes to proofread for personality, ensuring your tone, humour, and personal anecdotes shine through clearly.
Actionable Tip: After using ChatGPT to edit your content, read your post aloud or ask a colleague to review it. Ensure your voice and personality are present and compelling.
The Bottom Line
Using ChatGPT effectively as your personal editor can save valuable time, enhance clarity, and maintain the authentic voice your audience loves.
Remember these key points:
- Keep your posts concise and impactful
- Ensure each sentence adds clear value
- Align your messaging with your target audience
- Avoid generic language; be specific and precise
- Proofread to preserve your unique personality
Try these tips today to elevate your content and boost your personal brand’s engagement and credibility.
