HOW IT STARTED.
$0 - $4 million by building a business we could advertise by being ourselves.
our founding story starts with someone who wanted to make money, simply by being themselves.
HUMBLE BEGINNINGS.
Amelia Sordell Founder of Klowt began posting content intentionally on LinkedIn in 2019.
Very quickly she went from 0-13k followers, and had weekly DMs from people asking how she did it. Instead of replying to those messages individually, she began documenting what she was doing to grow a following – and drive business for her then-employer on LinkedIn.
That 13k following became 24k and Amelia realised that following could be driving revenue to her own business – and paying her to do something she loved.
OVERNIGHT SUCCESS.
Amelia spent the new few months gearing up to her exit, and finally quit her job on Friday 7th August 2020, announcing to the world that Klowt was open for business on the following Monday.
By that Thursday that week, Klowt had it’s first two clients. Within 6 weeks, Amelia was at capacity and hired our first employee, Danielle. The demand was clear – people needed help building their personal brands, and were willing to pay to make that happen.
GLOBAL BRAND CLIENTS.
Over the founding years, Klowt went from a team of 2 – 17 people, and annual turnover from $500k – $1.8 million in just 3 years.
To date, we’ve generated $4 million + in inbound revenue using the exact personal branding framework we use to build our clients brands today. Working with senior leadership teams from brands like SkyBet, Paddy Power, BrewDog, Hello Fresh, The National Lottery and Alvarez and Marsal, we’ve generated over 500 million views online, created 7 LinkedIn Top Voices, helped thousands of people build, grow and monetise their personal brands.
DEMOCRATISING EDUCATION.
Amelia now has an online following of over 300k people. But when first began building her personal brand, there was no Personal Branding Playbook. She learned by trial and error – and was able to build a business where founders paid Klowt upwards of $120,000 a year to build theirs.
But the founders who need help building – and monetising their personal brands the most don’t have $120,000 a year to pay someone to do it for them. SME founders, freelancers and burned out 9-5ers who need to build their profile to achieve their goals – people like Amelia.
The Get Klowt community launched in January 2023 to serve that need. A place where founders can learn how to build their personal brand confidently. Share ideas, get support, and cheer each other on every step of the way to turning their personality into business profit.
the team we are today
about amelia.
Amelia founded Klowt in a small corner of her bedroom in the middle of the global pandemic of 2020. She did it because she believed that people buy from people – but more importantly, they buy from people they trust. And that is what personal branding does – builds trust. Today Klowt are the global leaders in building, growing and monetising your personal brand. Amelia is a speaker, podcast host of Branded By Amelia Sordell, best-selling Author of The Personal Branding Playbook and internationally recognised as the world’s leading top voice on personal branding.
Amelia lives with her partner and two children in Hertfordshire, UK. And when she’s not working on her businesses, she loves to travel, get outdoors, and find new and adventurous restaurants to try.
the #1 best selling personal branding playbook.
Engaging, practical and refreshingly honest, The Personal Branding Playbook is packed with real failures, successes, lessons and strategies from the author, Amelia Sordell’s life.
This book is the ultimate guide to helping CEOs to freelancers and students leverage their unique personality to gain advantage and become a person of influence.
