WE BUILD FOUNDER BRANDS THAT GENERATE REVENUE.

Your strategy, built with our executive team in one day. Installed into your business in fourteen. Owned by you, forever. No retainer, no ghostwriter, no agency on the payroll.

A 20-minute qualification call. We work with founders doing £250k to £50m

CLIENTS FEATURED IN:

WHY FOUNDERS COME TO US

OUTSOURCING YOUR VOICE WAS NEVER GOING TO WORK.

RENTED

Hire an agency and your brand belongs to them. The day you stop paying, it stops existing.

GENERIC

Ghostwritten content sounds like every other founder on LinkedIn. Your buyers can tell. 

EXPENSIVE

A monthly fee you keep having to justify, with no commercial line to show for it.

We built the alternative. See how it compares →

GET STARTED FOR FREE

Download your custom personal brand roadmap that tells you where your personal brand is today, what’s holding it back, and what to do next to turn it into business pipeline, hiring leverage, and market authority.

BUILT BY A FOUNDER WHO HAS ACTUALLY DONE IT.

Amelia Sordell is a founder, best-selling author and founder brand strategist.

She started her first business at 21 – a clothing brand stocked in 15 retailers within 12 months. In year two, she lost everything. She re-entered the workforce in recruitment and quickly worked out that 100 cold calls a day was a losing strategy. She started posting content instead. Quickly, clients converted.

In 2020, she quit her job in the middle of a pandemic and launched Klowt. By 2023, it was one of the UK’s leading personal branding firms. In 2024, LinkedIn named her its Top Voice on Personal Branding in the UK, and The Personal Branding Playbook became a 4x number one bestseller.

To date, her personal brand has generated 300M+ organic views and over £4M in directly attributable inbound revenue.

Her mission: to prove that a founder brand is one of the most powerful commercial assets a business can own and to build the system that lets founders actually use it.

370K+

online following

£4M

INBOUND REVENUE ATTRIBUTED

4x

BEST SELLING AUTHOR

300M+

ORGANIC VIEWS

ONE WORKSHOP. ONE DAY. YOUR BRAND BUILT.

1

BUILD THE STRATEGY

Your positioning, point of view, story and content direction, built in person with our executive team. A strategy designed around your business goals and a clear pathway from attention to revenue.

2

INSTALL IT IN YOUR TEAM

We train your team or assistant to run your brand internally. First posts live, analytics set up, and a 60-minute-a-week operating rhythm installed around your diary, not on top of it.

3

OWN IT FOREVER

The strategy, the system and the results stay inside your business. If your team changes, your brand keeps growing.

FREE DOWNLOAD

THE LINKEDIN CONTENT ENGINE.

The system for generating engagement, on repeat.