When you start building your personal brand on LinkedIn, you need to be super clear on your why. What is the reason you’ve decided to build your personal brand? Is it for career development? To control your reputation? Humanise your organisation? Or because it’s a scalable way to grow your business? Whatever the answer is, you need to create a personal brand that stands out from your competition, and LinkedIn is one of the best places to do that.
We’ve put together our top tips on how to create a kick-ass LinkedIn profile that will make you stand out from your competition.
Ultimately your success depends on your dedication to posting. If you’re consistently working on building a reputation in your industry you will begin to attract a steady stream of your ideal clients.
Consistency doesn’t mean posting every single day, for most people that just isn’t realistic and that’s okay. Consistency means posting about the same topics over and over again. Think of Gary Vee, a self-made millionaire by aged 35. He is as successful as he is because he is clear on what he wants to be known for, he’s been talking about it online for a very long time and has therefore built an amazing community around him. It’s not sexy, it’s not cool but it works.
Update your profile
No matter your reasons for being on LinkedIn, you need a profile that stands out. If you’re serious about personal branding then making sure your profile is up to date (and not ridiculously boring) is crucial. Your profile is your chance to get your name in front of hundreds (or thousands) of the right people. Here are three ways to exactly that:
1. Have a clear profile picture – Your profile is 11 times more likely to be viewed if you include a photo. That photo will be the first visual representation that people see of you, so make it a good one.
2. Update your headline – If you haven’t then you’re not making the most of LinkedIn. This spot is custom-made for SEO, with 220 characters to help you stand out. Make sure you use keywords that your customers will search. Do your research and use your knowledge of your customers to find out the top keywords people use to search for someone in your industry.
3. Change your URL – Did you know that you’re not stuck with the profile URL that LinkedIn gives you? Go to your profile and edit the link under your profile image. Change it to something that your ideal audience would search for so that your name always comes up first.
Your profile needs to speak directly to the problems you solve and who those solutions help. Your clients care about outcomes not problems.
There are multiple ways to connect meaningfully on LinkedIn. Firstly, it’s important to remember that the LinkedIn algorithm rewards user engagement, whether that’s people engaging with you or you engaging with others. It’s not just about posting something and leaving, it’s all about a discussion, you need to create a conversation.
Once you’ve got that conversation going, chances are you’ll get people reaching out to connect with you. If you want to form deeper connections with your ideal customers then written out messages aren’t the way to go, sending a voice note gives a personal touch to your interactions. Just make sure you don’t instantly try and sell because they’ll probably regret their decision to connect in the first place (we’ve all been there).
Just think about this, LinkedIn has over 830 million users but only 3 million of those share content on a weekly basis. That means the opportunity to grow a personal brand that stands out is arguably not that hard. So what are you waiting for? Use these tips to start building your personal brand now!