99% of users don’t post on LinkedIn. 

90% of users don’t even comment on other people’s LinkedIn’s posts. Which is why there are 9 billion content impressions weekly made by only 3 million users – AKA everyone wants to consume content but no one has the balls to create it. 

Which is why people with only 500 followers are able to get 100,000+ reactions on a single post and reach millions of people organically. Which if you know social, you know is pretty freaking cool. But despite what you might think, going viral on LinkedIn isn’t just about sharing sexy selfies, posting virtue signalling good deeds and stories about your kid that doesn’t exist…. 👀

Trust us – we’ve managed to accumulate 100 millions views in the last 12 months on the platform, without posting any of that douchebaggery. 

And as much as the entire nature of vitality is that it’s unpredictable, there are a few things that our most viral LinkedIn posts have in common. So here they are 👇.

The first line BANGS.

LinkedIn only gives you 3 lines before your audience has to click “see more” button, 1 line if they’re viewing it from their phone. So unless you’re grabbing their attention with a face-slapping opener, people won’t want to read on. And that is something all the viral posts we’ve analysed have in common – a BANGING first line. 

Something that slaps you across the face with an opinion, a fact or a funny anecdote. 

So the next time you’re about to post, ask yourself this – what’s the punchiest thing I can say? What’s the most controversial, polarising, opinion-dividing thing you could say in this entire post? 

That’s the headline. 

Make one point and stick to it. 

The number one mistake that everyone makes with LinkedIn posts is trying to say EVERYTHING in one post. Don’t do that. People won’t read it, they’ll get bored if they do and you’ll get absolutely NO engagement.

People spend seconds reading a piece of content whether decideding or not to engage with it, so if you’re not making a strong enough point guess what happens? Nothing. Nada. Zilch. No likes, no engagement – no audience. In our experience the most viral posts are all simple. They make one point and stick to it.

Looking at our biggest reaching posts, all of them are written in layman’s terms and are making one, simple but highly provocative point. And by provocative, I don’t mean controversial – I mean provocative. Provoking an opinion from their audience. A la 👇.

Simplicity sells, complexity doesn’t. So the simpler you can make your points and your posts, the more likely you are to get engagement (and virality). 

Have a f*cking opinion. 

Ok so you’ve made your point, now you need to also acknowledge the other side of it right? WRONG. Once you’ve made your point – DO NOT, I repeat DO NOT try and caveat that point in the same post. This comes across as wishy washy, and to be honest if you want viral levels of engagement you have to trigger people in some way. 

You won’t do that by considering all perspectives in one post; that is what the comment section is for. When you have an opinion and aren’t afraid to share it (something most viral posts have in common), people will inevitably disagree with you and tell you why they disagree with you in the comments. This is where you can take the initiative to consider all perspectives and acknowledge different points of view, if you so wish. 

The fact of the matter is, whether you say everything perfectly or not – there will be someone who doesn’t like the way you say it. So stopp trying to be liked by everybody online, you don’t even like everybody online. Have an opinion, stick to it – and if people bring new information into your comment section that means your opinion changes, acknowledge it. And then make a piece of content about it the next day… 

Preference For Relevance 

LinkedIn is like the news, current. Checking out your LinkedIn news feed and sharing your opinions on already trending topics tells your audience that you’re up to date with what’s going on in your industry and that you have something to say about it. 

Commenting on trending news is a great way to tell your audience that you’re a thought leader within your field and someone they should definitely be following for industry insights and an unwavering opinion.  

Make It Personal

How likely are you going to be interested in corporate language? Chances are, not at all. Leave the dull and uninspiring language at the door with LinkedIn. Because we’re people  talking to people, not people talking to businesses. It’s time we spoke how we speak and stay true to our authentic personal brand. 

Use emojis regularly? Put them in your LinkedIn post. Swear a lot? Swear in your f**king LinkedIn post. Remember, this is your chance to show the world who you are, on your platform. People can smell inauthenticity a mile away, so be yourself and watch as your engagement and your audience starts to increase.

Stop overcomplicating it. Create a clear strategy and stick to it. People can see through you posting things that aren’t you. If you’re not interested in what you’re talking about then how can you expect other people to be? Going viral will come when you’re consistent and yourself. It’s that simple.